[This is an excerpt from my new book, Groupon: Why Deep Discounts are Bad for Business]
Part 2 of a series of 11 on the perils of discounting for businesses. Today’s post explores more about the financial costs of couponing, discounting and utilizing Groupon and their online clones, coupon blogs and their ilk.
This is not a consumer blog. I’m unabashedly in the business owners’ corner. Whether it is as a multi-national manufacturer, a regional chain, a distributor, an established franchisor, a new franchisee or single store operator. My business is their business.
As a retail expert who speaks and as an information entrepreneur, I speak and write to help businesses be more successful and keep the engine of commerce profitable. Continue reading Groupon Business Review Part 2: Horny For The Deal »