Discounts. You’ve heard that’s all anyone will open their wallets, purses or smartphones for. So you jump on the bandwagon. When that doesn’t work, you offer more.
That fear is often what leads to articles like last week’s Wall Street Journal, Small Retailers Feel Pinch of Big Discounts.
In it one retailer is quoted that they, “will provide 20% to 50% discounts through December. Many of our clients live in Manhattan and if I don’t do something to entice the customers, they … will get a better deal in the city.” Continue reading Retail Selling Tip: Presentation Is Everything »
