I was asked by James Bickers on the Retail Customer Experience podcast, “Do Americans really care about “Made in America? Especially when they can save a few bucks, if it’s not made in America?”
I answered, “I think they do care even if the popular sentiment among retailers is that it doesn’t matter.”
Yes, there is an element that is all about price, but customers are waiting for leadership from someone to be able to make “Made in America” work.
That has to come from you and your staff. Continue reading Can You Make Made in the USA Matter? »