Do you sell one of the products customers can “wait” on?
Like a new mattress?
How about a new crown?
Maybe a new refrigerator?
Or a hair cut?
Just about any product or service business can say, “Oh, I’m different, my customers can put off purchasing a new ___ or fixing the ___; they can wait.”
But that’s the problem isn’t it? They CAN’T wait.
It’s not like that Star Wars DVD you place on the shelf and it will still be there, exactly as you left it.
What happens if you put off that new mattress? The mattress you are currently using continues to deteriorate. Your back gets sore. Your legs get more restless. You toss and turn. Your deep sleep declines. You wake up more grumpy. Less rested. Less happy. Continue reading Waiting For Customers Will Cost You Money »
