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Where To Find Customers For Quickserve Restaurant [Retail Consultant Results: Case Study]

The Los Angeles Times called on me for several business makeovers as a retail consultant. This blog highlights one aspect from one of those business makeovers on targeted marketing for your location. This is part of a series including topics like attracting customers to your store and intense retail sales training.

The challenge

A husband and wife were looking to grow their all natural sausage sandwich sales in an upscale strip center. The owners were frustrated by the long lines at fast-food joints on either side of theirs.

The windows, walls and menu at their stylish eatery were plastered with nutritional analyses that proved the private-label links made with ground turkey, chicken, spices and cheese had less fat, than most burgers, burritos or subs. Continue reading Where To Find Customers For Quickserve Restaurant [Retail Consultant Results: Case Study] »

Retail Consultant Results: How to Attract Customers to Your Retail Store [Case Study]

As a retail consultant, I get a wide variety of challenges to help retailers make more sales, attract more customers and become more profitable. I’m sharing ten case studies from some of the largest brands to some of the smallest mom and pops with lessons on your physical location, merchandising, branding, marketing to your target customers and of course, intense retail sales training – all of which you can use in your stores. First up, leveraging your location; one of several examples of how to make your business unique featured in The Retail Doctor’s Guide to Growing Your Business (Wiley.)

The situation

Aron Lieberman of Rockland Window Fashions purchased a historic home in a prime neighborhood to showcase his products.

After the purchase closed, he learned that conventional signs would not be allowed on the front lawn. Continue reading Retail Consultant Results: How to Attract Customers to Your Retail Store [Case Study] »

7 Reasons Coupons Shouldn’t Be Used For Your Marketing

One of the things I typically do as a retail consultant when I take on a new client is to discontinue discount marketing programs.

In fact, I often raise their prices to help them become profitable.

Before you read on, if you are one of the extreme couponers or use them religiously, this site, this blog and this post are not for you. Continue reading 7 Reasons Coupons Shouldn’t Be Used For Your Marketing »

Main Street Needs American Express Small Business Saturday 2011

I recently viewed comments on an article about the American Express Small Business Saturday, November 26, 2011 and why several downtown businesses weren’t participating. Many of the merchants wrote about the high fees charged by American Express to take their card as reason enough why they wouldn’t participate.