It’s the first week of December and retailers are all over the map with their holiday retail sales figures.
Some are reporting large increases, some others are reporting flat sales, and sadly, others are reporting losses.
Customers are out there shopping, but retailers, how are you reminding yours that they should shop with you?
And, if you are concerned with Amazon as your competition – and you should be – do you realize that they are selling delivery – not just convenient browsing, order entry, or easy payment options? It’s no mystery that Amazon’s drone delivery project was highlighted yesterday because it reminds everyone about their delivery capabilities.
In this busy time of year you have to frequently market to those who know you.
Your holiday messaging has to one-up Amazon. You have to say, ”We have this product in stock right now and you can take it home today!” Customers want it now. Market what you have in stock. Market what you have as a substitute for a popular item. Continue reading How To Improve Your Retail Sales During December »