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Posts Tagged ‘luxury sales training’

How to Training: Retail Sales Program for Store Meetings

Training your retail crew is a bit like hosting a barbeque.

Remember the last time you barbequed?

You prepared the food items carefully, lit the fire then added the food. You had to continue to check-in several times or you lost your dinner.

Likewise your retail sales crew has to be trained before they ever talk to a customer but you must continually check on them or you lose customers.

That’s why I created the HUDDLE program. It stands for Help, Understand, Develop, Direct and Lead Everyone.

So many times we know we should be helping our crew sell more but don’t know what to do. This program takes all the guess work out.  Each self-contained lesson begins with learning fundamentals and what is required for the 5-10 minute lesson.

Here’s a listing of each of the 12 HUDDLES:

    1. What words to use instead of, “Can I help you find anything?” and how to get your crew to greet everyone in a personable manner.
    2. How to use a prop to make customers relax around you.
    3. How to create the expectation of succeeding and challenging how we predetermine if a person will like us or not.
    4. How soon to greet everyone and how to get it accomplished.
    5. What to say when you follow-up with the browser instead of “Finding everything ok?”
    6. How to find one thing you can comment on
    7. How to look inside at something you have in common
    8. How to be comfortable sharing yourself with others
    9. What kinds of questions to ask to help funnel customer choices down to a few.
    10. What is a feature and how do you find them
    11. The link to features is easy, once you know what it is and make it relevant to the customer.
    12. How to paint a picture so well, the customer sees the benefits of the add-on you suggest.

For the cost of about $11 a lesson, you get actionable and proven retail sales techniques that break down the mystery of selling your merch.

If you need more information about the program, you can go here or if you are ready to change direction and grow your sales immediately, click the add to cart button below to get your first lesson.

Retail Store Tour – What Your Luxury Customers Are Missing

My watch had stopped working so I took it to a jewelry store.  As I entered, the guy asked the usual. The tired. The boring, “Can I help you, sir?”
“I need a new watch battery I think.”
“Right over here.”

I went over to a small Continue reading Retail Store Tour – What Your Luxury Customers Are Missing »

How To Increase Retail Sales With Just One Question

It’s the holidays.

Everyone is rushed.

Looking for a shortcut.

The magic promotion.

The ideal employee.

All of this comes from wanting one thing: a profitable year. Continue reading How To Increase Retail Sales With Just One Question »

Your Luxury Retail Brand Is Memorable; Why Not Your Sales Professionals?

Retail is separating into two camps: high priced luxury brands that give high-touch, personalized service and no-touch, stack-it-high-and-let-it-fly discounters.

Discounters are seen as no-frills, no service stores where customers only return Continue reading Your Luxury Retail Brand Is Memorable; Why Not Your Sales Professionals? »

Sell the Sizzle: Sales Tips for the Expressive Personality

Only an Expressive personality could wear a dress made entirely out of meat to present at an awards show.

Only an Expressive personality could become a fitness guru wearing satin shorts and a tank top for nearly 30 years.

Of course, I’m talking about Continue reading Sell the Sizzle: Sales Tips for the Expressive Personality »

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