This interview features Ben Sprecher from Incentive Targeting and I discussing how location based marketing can be used for a lot of things but if overused by anxious marketers they could spook customers to drop the whole thing. Continue reading Retail Trends 2012 Is Location Based Marketing Just A Coupon Device? »
Posts Tagged ‘Groupon’
Retail Trends 2012 Is Location Based Marketing Just A Coupon Device?
This is part of a series of retail expert discussions from the National Retail Federation’s Big Show 2012 in New York. The goal was to have a point/counterpoint discussion of some of the hot topics in retailing. Sponsored by Alert Technologies, these dialogues allowed us to interact and help you as a C-level executive look at some of the more complex issues concerning bricks and mortar stores, their employees’ ability to serve the customer and interactions with technology.
Top 10 Best Retail Blog Posts of 2011. Did you read them all?
I began last year determined to increase all five main vehicles for communicating with my network: Facebook, Twitter, YouTube, my email newsletter list as well as this blog. I’m thrilled to let you know they’ve doubled so thank you readers for sharing my views on some of the biggest trends in retail sales training, marketing, luxury products and much more. Continue reading Top 10 Best Retail Blog Posts of 2011. Did you read them all? »
The Groupon IPO – Bad News For Main Street?
Groupon, as you know, raised my hackles last August from a Facebook fan post. It led to a series of blogs and the ebook: Groupon: You Can’t Afford It – Why Deep Discounts Are Bad for Business.
That’s why my original blog Groupon Review: Worst Marketing For Your Local Business still gets plenty of traffic. Independent business owners are curious about whether they should do it or not. Continue reading The Groupon IPO – Bad News For Main Street? »
A Five Picture Guide to Marketing
Marketing In a Nutshell
Is Your Nursery Garden Center Doomed?
Maybe I’m spoiled…
When I lived in Long Beach, there was a garden center called Park. You could walk in there and six or seven people were behind the register, approaching, to the side, or in front of the counter.
And when they saw you, they came over to see what /how they could help you. They then took you to what you needed. They suggested alternatives. They always asked while ringing up the sale, “And the planting mix for that?” and offered plastic for the car so the dirt and water from the pots wouldn’t ruin your trunk or seats.
It was a great experience.
It was busy, fully stocked and wait times were short. I spent thousands creating my dream gardens. They were so busy they were purchased by Armstrong garden centers who kept that tradition alive.
Now I live in upstate NY… Continue reading Is Your Nursery Garden Center Doomed? »
