Online customer reviews mean your small business reputation is now exposed in a variety of places.
While thinking about writing this post about how to monitor your online reputation, I recalled an afternoon when I was in the quad at Woodrow Wilson Jr. High and Marnie James breathlessly asked me, “Do you know what Ben is saying about you?”
I had to know. Continue reading Online Reputation: How to Monitor and Respond to Customer Reviews »
It was a story out of some reality show which I initially dismissed…and then found all the links to the story… I now call it the Paris Hiltonization of retail…
Woman goes to shop in store with friends. Gets inappropriate help from clerk that is seen as pushy and argumentative. Customer complains in email. Company responds rudely. Social media flares up and company takes down their own Facebook page. Company confirms details and Twitter is ablaze.
The Scoop
According to the Melbourne Weekly, “Keara O’Neil Continue reading Should Retailers Care About #Gaspfail in Australia? Yes »
OK, I’ll admit it. I hate to wait for my food, my purchase, my friends, or the phone to ring. I want it to happen now, not later.
Could be my Driver personality.
Could be I had to wait as a kid.
Could be I am just full of myself at times.
Doesn’t matter.
Today I’m talking about how we Continue reading I Hate Patience – Especially In Marketing! »
You have no doubt heard me speak, read my books, blogs, tweets, FB fan posts or been part of the Bob Phibbs Experience. One unifying part of all of that communication to you is that we need to earn trust before we can get a customer to buy something from us.
That’s because people buy from people they trust. 
With all the news about Facebook fans, Twitter, LinkedIn and the rest of Continue reading Leverage Virtual Trust With Social Media »
American Express is holding a party Saturday, November 27 and they want you to visit your local independent bricks and mortar shop or restaurant. There’s something in it for everyone; the store, the customer, Facebook users and yes, American Express.
For your store:
By registering for their promotion on their Facebook page at http://www.facebook.com/SmallBusinessSaturday you will be receiving $100 credit for taking out a Facebook ad (for the first 100,000 merchants who sign up.) Continue reading American Express Small Business Saturday Good For Holiday Retail Sales »
