One of the things I typically do as a retail consultant when I take on a new client is to discontinue discount marketing programs.
In fact, I often raise their prices to help them become profitable.
Before you read on, if you are one of the extreme couponers or use them religiously, this site, this blog and this post are not for you. Continue reading 7 Reasons Coupons Shouldn’t Be Used For Your Marketing »
I began last year determined to increase all five main vehicles for communicating with my network: Facebook, Twitter, YouTube, my email newsletter list as well as this blog. I’m thrilled to let you know they’ve doubled so thank you readers for sharing my views on some of the biggest trends in retail sales training, marketing, luxury products and much more. Continue reading Top 10 Best Retail Blog Posts of 2011. Did you read them all? »
Groupon, as you know, raised my hackles last August from a Facebook fan post. It led to a series of blogs and the ebook: Groupon: You Can’t Afford It – Why Deep Discounts Are Bad for Business.
That’s why my original blog Groupon Review: Worst Marketing For Your Local Business still gets plenty of traffic. Independent business owners are curious about whether they should do it or not. Continue reading The Groupon IPO – Bad News For Main Street? »
Retailers are trying to keep up with the price-cutting frenzy of competitors, extreme-couponers and daily deal sites.
Many feel they can only attract shoppers if it is a “deal,” so that is how they are merchandising their stores.
Not necessarily smart… Continue reading Merchandising: How To Attract Retail Customers Without Discounting »
Matt, a buddy of mine heard about a big electronics store closing from one of his buds. He wanted to finally get a flat screen TV, but he and his wife were nervous about spending too much. The allure of a fire sale was intriguing. He told his wife and she agreed to jump in the car with their two small kids and drive about an hour north to Albany.
When he got there everything was pretty much Continue reading Three Frustrations For Customers In Your Retail Store »
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