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Retail Sales Tip: Fire The Lack Mentality Employees!

 

I was between flights in Baltimore, hungry, and looking for a snack.I stopped at the Hudson News store, grabbed a Coke and went to the counter.I saw a “Kind” brand nut bar.I put it on the counter, waiting for the clerk to ring me up.

I was mindlessly looking at magazine covers when the clerk said, “You know that’s $2.76?”
“Huh?” I asked.
“That candy is $2.76 – you still want to buy it?”
“Yes.”
“Well, I just wanted you to know before I rang it up.”
I waited a moment and then asked, “Why, shouldn’t I buy it?” Continue reading Retail Sales Tip: Fire The Lack Mentality Employees! »

Groupon Review For Business: Fallacy of Converting Users To Profitable Customers

[This is an excerpt from my new book, Groupon: Why Deep Discounts are Bad for Business]

In the first blog of this series, several people commented it was incumbent on businesses that used the Groupon, Living Social and Restaurant.com, and other online coupon companies to have ways to capture those customers.

And how exactly do you expect that to happen? Continue reading Groupon Review For Business: Fallacy of Converting Users To Profitable Customers »

Bad Retail Advertising: Groupon & Online Coupons

[This is an excerpt from my new book, Groupon: Why Deep Discounts are Bad for Business]

This part illuminates how Groupons and the rest are training your customers to wait.

Did you ever see the Broadway version of Les Miserables?

In one key moment, the stage clears and a giant barricade set arrives. It takes a few minutes to cantilever into place and, at the performance I saw, several audience members applauded the set moving into place.

Like, “Wow, look what it did!” Of course, that wasn’t the story, that was a footnote.  The applauding audience members were not in the story but in the mechanism of the production.

So too with people touting how many Groupons or other online coupons they sold in a short period. That isn’t the story. .

Continue reading Bad Retail Advertising: Groupon & Online Coupons »

Alien Danger Using Groupon For Business Part 3

[This is an excerpt from my new book, Groupon: Why Deep Discounts are Bad for Business]

Did you see the movie Alien? Of course you did. Remember the scene?

Yes THE scene .

The one with the alien popping out of the chest of the guy while at dinner with everyone?  The alien had used his body as a host and destroyed him.

The online discount sites, “deal-of-the day” blogs and their ilk are using your deal to build their lists.

The customer loyalty is going to their pages, their offers, their friends – not yours.

I think you’re delusional if you’ve been thinking otherwise.

The money that could be making your shopping experience more competitive, keep your inventory fuller and letting you hire better is vanishing. And you’re the Continue reading Alien Danger Using Groupon For Business Part 3 »

Groupon Review: Worst Marketing For Your Local Business- Case Study

[This is an excerpt from my new book, Groupon: Why Deep Discounts are Bad for Business]

Just because millions of merchants have fallen under the spell of Groupon, a PR juggernaut, and their like, it doesn’t mean you should. It’s a killer alright, a profit-killer.

And while I’ll give you my opinions afterwards, here is an actual Groupon merchant story not glowing with anything but red ink. Continue reading Groupon Review: Worst Marketing For Your Local Business- Case Study »

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