As a retail consultant, clients come to me to help them make more sales, attract more customers and become more profitable. I’m sharing ten case studies from some of the largest brands to some of the smallest mom and pops with lessons on your physical location, merchandising, branding, marketing to your target customers and of course, intense retail sales training - all of which you can use in your stores. Today is on changing the culture of your business from survival to thriving.
A regional chain was being challenged more and more by big box and online sales. The CEO came up to me afterward a speech and asked me, “How can we work with you?” I asked him to call me. During the conversation, it seemed there was a great spirit of nurturing in the stores, but not much selling. I’ll let the CEO take it from there… Continue reading Retail Consultant Success Changing A Regional Chain’s Culture [Case Study] »