As a retail consultant, I partner with clients to increase conversions, attract more customers and become more profitable. In this series of blogs, I’m sharing several case studies from some of the largest brands to some of the smallest mom and pops with lessons on your physical location, merchandising, branding, targeted marketing and of course, retail sales training – all of which you can use in your stores. This time I’m sharing how we used intense retail sales training to increase sales by over twenty percent in three to six months.
The challenge
A company that had used me as their “go-to guy” for sales training at their large quarterly meetings was looking to provide additional training for their independent dealers to help them standout from their competition.
The situation
The independent dealers, who had committed tens of thousands of dollars to upgrade each of their store interiors, wanted to get a higher return on their investment. Continue reading Retail Consultant Sales Training Lessons [Case Study] »
