Here are several case studies from some of the smallest retailers to largest who’ve used me as their retail consultant. While I don’t rely on a sales staff or cold-calling to get new business, use these case studies to familiarize yourself with my work as the Retail Doctor. I help various sizes of businesses, these case study successes are theirs.
A wholescale reinvention of a family business completed in the first quarter of 2013. Discover this 3-part blog featuring Black Horse Farms which includes great lessons on how to attract customers to your store and get them to return.
The way you get buzz, buzz that is sustainable and leads to higher profits, is to be a business worthy of buzz. That means you have to earn it. This is the transformation story of one of my first clients, Polly’s Gourmet Coffee with lessons on how to grow your business.
Location a problem? This case study spotlights the results of creatively leveraging your location. So many times the thing that can most attract a customer – or make them drive right on by – is the exterior of your store.
When people ask for success stories of working with me as a retail consultant, I offer case studies. This owner wasted his marketing dollars on people who would never try his food product no matter how low-fat or high-quality it is. And he’d lost sight of their most important selling point: taste.
This is a case study that featured a custom program developed to incorporate a new store design with custom phone scripts, retail sales training, personal coaching and role playing for owners and their salespeople.
This case study spotlights changing a company’s entire culture from one of nurturing to nurturing and selling. From the CEO, “We had become bogged down in survival. And it wasn’t a healthy place to be… Not for me as the leader or my team. I needed someone to help me work on a new direction for my business and help me hear and observe what was going on. I was looking for a shift change in who we were.”
This 3-part study of a culture change shows how the client focused on a remarkable experience for their customers. And the revenues followed.
Knowing your brand identity – what it is based on and who it is targeting makes your marketing job much easier. Here’s a case study from the Retail Doctor.