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Retail Consultant Case Studies Worth Reading From The Retail Doctor

Here are several retail business makeover case studies from some of the smallest retailers to largest who’ve used me as their retail consultant.  While I don’t rely on a sales staff or cold-calling to get new business, use these case studies to familiarize yourself with my work as the Retail Doctor.  I help various sizes of retail businesses, these case study successes are theirs.

Retail Business Makeover – The Importance Of Owning Your Own Space [Case Study]

Mascot studio new york nyRetail business makeover in Manhattan of a small framing shop and gallery with tips how to improve your business. Peter McCaffrey is a New York City artist who has owned Mascot Studio, a retail store where he has performed custom framing for nearly thirty years.

retail sales consultant Local Grocer & Nursery Makeover [Case Study]

 A reinvention of a retail family business completed in the first quarter of 2013. Discover this 3-part blog featuring Black Horse Farms which includes great lessons on how to attract customers to your store and get them to return.

Creating Buzz For Your Small Business [Case Study]

The way you get buzz, buzz in your retail business that is sustainable and leads to higher profits, is to be a business worthy of buzz. That means you have to earn your customers’ trust. This is the transformation story of one of my first clients, Polly’s Gourmet Coffee with lessons on how to grow your retail business.

Retail Consultant Results: How to Attract Customers to Your Retail Store 

Location a problem? This case study spotlights the results of creatively leveraging your retail location. So many times the thing that can most attract a customer – or make them drive right on by – is the exterior of your store.

 

Where To Find Customers For Quickserve Restaurant – Retail Consultant Results

When people ask for success stories of working with me as a retail consultant, I offer case studies. This owner wasted his marketing dollars on people who would never try his food product no matter how low-fat or high-quality it is. And he’d lost sight of their most important selling point: taste.

 

Retail Consultant Sales Training Results In Double-Digit Increase

This is a case study that featured a custom program developed to incorporate a new store design with custom phone scripts, retail sales training, personal coaching and role playing for owners and their salespeople.

 

Retail Consultant Success Changing A Regional Chain’s Culture  

This case study spotlights changing a company’s entire culture from one of nurturing to nurturing and selling. From the CEO, “We had become bogged down in survival. And it wasn’t a healthy place to be… Not for me as the leader or my team. I needed someone to help me work on a new direction for my business and help me hear and observe what was going on. I was looking for a shift change in who we were.”

 

What Retailers Can Learn From A Hotel Makeover [Case Study]retail consultant case study success

This 3-part study of a culture change shows how the client focused on a remarkable experience for their customers. And the revenues followed.

 

 

vase in dirtHow Brand Identity Makes Your Marketing Easier [Case Study]

Knowing your brand identity – what it is based on and who it is targeting makes your marketing job much easier. Here’s a case study from the Retail Doctor.





The Surprising Conclusion To A Small Business Makeover [Case Study]

This is the final installment of a three-part case study of an inn’s transformation into an award-winning hotel.  In part one, you were introduced to the client, their challenges and the success roadmap. In part two, I shared some of the changes that took place and why. Today we finish the story and draw more lessons for you from it.
retail consultant case study success

Jon Severson mural in the lobby

So based on the case study, these are some of the things you might look at in your own business:

How To Get Business – 11 Lessons From A Business Makeover Case Study

 
This is the second part of a three-part case study of an inn’s transformation into an award-winning hotel.  These principles can improve your fortunes as well. In part one, you were introduced to the client, their challenges and the success roadmap. This post shares some of the changes that took place over time and why.  

retail consultant success story

Phase 1

Encourage Longer Stays
We instituted a 2-night minimum stay for Saturday nights to cater to travelers wanting to spend time in Newport Beach, moving away from the “I need a bed tonight” crowd. We raised all the room rates but charged more for premium and view rooms. Continue reading How To Get Business – 11 Lessons From A Business Makeover Case Study »

Retail Consultant Success Changing A Regional Chain’s Culture [Case Study]

New direction from retail consultantAs a retail consultant, clients come to me to help them make more sales, attract more customers and become more profitable. I’m sharing ten case studies from some of the largest brands to some of the smallest mom and pops with lessons on your physical location, merchandising, branding, marketing to your target customers and of course, intense retail sales training - all of which you can use in your stores. Today is on changing the culture of your business from survival to thriving.

The challenge

A regional chain was being challenged more and more by big box and online sales. The CEO came up to me afterward a speech and asked me, “How can we work with you?”  I asked him to call me. During the conversation, it seemed there was a great spirit of nurturing in the stores, but not much selling.   I’ll let the CEO take it from there… Continue reading Retail Consultant Success Changing A Regional Chain’s Culture [Case Study] »

Where To Find Customers For Quickserve Restaurant [Retail Consultant Results: Case Study]

The Los Angeles Times called on me for several business makeovers as a retail consultant. This blog highlights one aspect from one of those business makeovers on targeted marketing for your location. This is part of a series including topics like attracting customers to your store and intense retail sales training.

The challenge

A husband and wife were looking to grow their all natural sausage sandwich sales in an upscale strip center. The owners were frustrated by the long lines at fast-food joints on either side of theirs.

The windows, walls and menu at their stylish eatery were plastered with nutritional analyses that proved the private-label links made with ground turkey, chicken, spices and cheese had less fat, than most burgers, burritos or subs. Continue reading Where To Find Customers For Quickserve Restaurant [Retail Consultant Results: Case Study] »