I was talking to a potential client about using my services as a retail consultant. “I’m afraid that my customers will think I’m in dire straits if they find out I’m using you,” the retailer said.
I can’t say his fear wasn’t true for him, but I can say that the opposite is true – that whenever you seek help or information, it is a strength.
I work with some of the biggest brands in the world and help them leverage all they are doing right so they can gain even more market share.
Maybe the fear is due to the reality show craze that showcases the tears, the bills, and the draammmaaa of small businesses that are about to go over a cliff if they don’t change.
Maybe the fear is because many entrepreneurs got where they are on their own chutzpah so that they feel seeking someone else’s help minimizes their strength.
Again, they fear that asking for help denotes weakness. Continue reading Small Business Advice: Are You Too Weak To Become Stronger? »