This is the continuation of yesterday’s post
It is almost laughable how training has devolved into greeters at the front of the store who tell you where the old, discountinued, shop worn, buy-one-get-one leftovers from who knows how many seasons ago are located. It can feel like having a tour guide to someone’s yard sale.
Thereby leaving the new goods to languish to repeat the same Continue reading You’re Not Apple, But Your Stores Could Be – Part 2 »
I was recently on MSNBC talking about the WSJ article, Secrets From Apple’s Genius Bar on Apple’s training for their retail stores. You can watch the full clip here.
That’s why I was surprised to read an article on the Computerworld blog entitled, “Why Apple sets a bad example” which posited that it is not a business model/method that is transferable.
To me, that negates the laser focus Apple has had since Steve Jobs came back and Continue reading You’re Not Apple, But You Could Be – Pt. 1 »
“Does it really drop calls?” my marketing assistant asked Day One of my new iPhone. “Yes,” I reluctantly answered.
As loyal readers of this blog know, I’m quite keen on Apple. In particular my new iPhone 4. 
But after Consumer Reports said Monday they could not recommend the new phone, a chorus of voices have risen to say everything from “the end is near for Apple” to “about time.” Continue reading How Steve Jobs Should Handle iPhone 4 »
Let me just say it out-loud – if you sell anything to anyone – you are an idiot (is that too strong?) if you don’t run out and get an iPhone4 today, right now. And no, they didn’t pay me to say that.
Don’t care if you already have a Verizon account. Don’t care if you use a Blackberry. Don’t care if you own stock in Microsoft.
And the higher the price of the items you sell, the stupider you are if you don’t get it NOW. Ok, I’m a bit opinionated on these. Stay with me…
Forget all of the other bells and whistles. You have the ability in the palm of your hand to make a personal introduction, followup or product video in minutes using the iMovie app. Easily, professionally and you can email them right away.
Here are four I just created.
One for a nursery talking about their fresh tomatoes for the day:
iPhone4 Example for a Farm Stand with Bob Phibbs, the Retail Doctor®
One for a Buick Dealer following up for a customer:
iPhone4 Example For Buick by Bob Phibbs, the Retail Doctor®
One for any salesperson who has to followup after speaking on the phone:
iPhone4 Example Following Up with Bob Phibbs, the Retail Doctor®
Last one for a landscaper or professional Gardener talking to a client about a problem;
iPhone4 Example Landscaper / Gardener with Bob Phibbs, the Retail Doctor®
Do you see how impressive this looks? How immediate? How out of the ordinary, knock your socks off fantastic this is?
I’ve done testimonial videos for years with my Flip camera. Yes it was convenient but NOTHING like this. I can add titles, transitions and music quickly and easily.
Imagine the look on your customer’s face when it is you talking to them directly right in front of their home before you go back to the office?
Sure I could get hung up with a few clipped words or a few transitions. But the door has opened for anyone to quickly and easily make youself standout.
How could you use it in your business? Think about it and put in the comments below please.
Oh yeah, and don’t worry about your competition finding out, they’ll still be hung-up on the cost of the data plan as you steal their customers right and left!
For more ways to make your business standout, check my new book from Wiley & Sons, The Retail Doctor’s Guide to Growing Your Business.
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