This retail sales training post expands on the four personalities presented here with an overview.
The Driver personality style is all about power and ego. External validation by applause, commission checks, status or atta-boys drives them to excel. Continue reading Retail Sales Training: Adjusting Your Driver Personality »
This is the continuation of yesterday’s post
It is almost laughable how training has devolved into greeters at the front of the store who tell you where the old, discountinued, shop worn, buy-one-get-one leftovers from who knows how many seasons ago are located. It can feel like having a tour guide to someone’s yard sale.
Thereby leaving the new goods to languish to repeat the same Continue reading You’re Not Apple, But Your Stores Could Be – Part 2 »
I was recently on MSNBC talking about the WSJ article, Secrets From Apple’s Genius Bar on Apple’s training for their retail stores. You can watch the full clip here.
That’s why I was surprised to read an article on the Computerworld blog entitled, “Why Apple sets a bad example” which posited that it is not a business model/method that is transferable.
To me, that negates the laser focus Apple has had since Steve Jobs came back and Continue reading You’re Not Apple, But You Could Be – Pt. 1 »
I’ve been thinking about this whole Steve Slater phenomenon. For those of you in back –to-school mode or hidden under a rock, this is the JetBlue guy who allegedly was abused by a customer, grabbed two beers and exited down an emergency landing slide at JFK last week.
I was contacted about being on TV to talk about it. They wanted me to represent the side he should not be in jail. Here were the points I was prepared to make:
Within 2 hrs the appearance was canceled due to the stock market dropping 200+ points. That afternoon people were calling Slater a “hero,” wishing “I could do that,” and lifting him up as an “everyman.”
He got a Facebook fan page; his 15 minutes of fame spread.
His actions allowed a bunch of people who feel stuck and trapped in their lives feel better about the fact they are doing nothing to change. That’s when I decided to start digging further; something just didn’t ring true.
Slater was called a name by a passenger and then over the loud speaker demanded an apology? She didn’t. That’s why he snapped?
As I saw video interviews with him, I heard him say that “I’d been thinking about doing something like this for 20 years.”
Hmmm. Continue reading Do You Have a Lunatic Working At Your Retail Store? »
Be forewarned, this post could become a rant. I have no personal malice towards the writer of the article I’m ripping apart today – just the ideas, how they tap into certain personalities and what she says about retailers – my buds. I share my thoughts as a way of illuminating the Analytical personality.
The premise and tone peaked my curiosity so I purchased it. (You can read the full story on their website which they have taken down a notch to become, “12 Spending Schemes We Fall For.”)
The first thing that got me was how the article tapped into the lack mentality that there was some “they” retailer out to do poor “you” the customer wrong. Continue reading Rebuttal to Mary Hunt and Woman’s Day: Retailers Don’t Trick Customers »
