Find Out How You Can Compete
Double your Sales Without Discounting
You’re the owner of an independent business struggling in an ailing economy looking for advice. You may have been successful in the past but no one has called, e-mailed, or been in your store for hours. You’re looking at cutting costs and coping with lower sales; you don’t know where to turn.
Time to call in the Retail Doctor — Bob Phibbs. He’s got the remedy for you with You Can Compete: Double Sales Without Discounting.
You Can Compete teaches you:
- What three areas to concentrate your efforts on building your business
- What steps to take to take to make sure your store is first rate
- The ten easy steps to merchandising your store
- What the most important asset is for your business
- What to look for when interviewing a new employee
- How to train people to be friendly
- How to easily use the Five Parts to a Successful Sale
- Why couponing and discounting don’t work
- The twelve steps to making a top salesperson
- What the best vehicles are for marketing your business
You will develop the skills to:
- Hire the best employees
- Train the most effective way
- Manage and motivate your sales team
- Create memorable advertising.
What People Are Saying
I received many ideas from You Can Compete but perhaps the best benefit was our creation of our own industry version of the Five Points to a Successful Sale. We now require all sales associates to complete it before earning any commissions. Retail is typically the entry level of all sales positions, so it was important for us to train the most basic selling skills. Most associates seemed to accept the training well, since it provided them with a roadmap to making more sales. Since we implemented this training and other techniques, we have seen an increase in revenues, which I am sure can be attributed to the training.
Robert E. Gafa, CEO President Tuxedo
A wake-up call for the small business owner! Phibbs takes running a small business seriously and he takes customer service VERY seriously. Best of all, he explains his principles well, without being condescending or preachy. This concise, well-organized book lays out the basics of “killer” marketing and customer service that can make your business stand out above the competition. You Can Compete provides a much needed motivational wake-up call for every business in America.
James Barnes, Editor, Independent Publisher
We were able to implement many of your recommendations right away and saw immediate results that benefited our business. We would definitely recommend you to anyone else who is serious about improving their business.
Lois Sparling, Classic Coffee
After acquiring a copy of another book—a vacuous read—I found your book to be filled with practical, tested solutions. I intend to incorporate many of your ideas into the critical path I’m developing to guide my first year on the job.
Josh Hinerfeld , HortiSource, LLC
What You’ll Get
From nurseries to coffeehouses, from bookstores to hardware stores, you can compete – as long as you are creative and willing to change. You Can Compete spells out how you can change any business by focusing on your own four walls, selling like a pro and creatively marketing your business.
