How To Use All Your Tools To Gain Market Share
Putting your business on the map in the Internet world
The Internet… it’s a big world out there. What can you do to leverage all the ways you can get more customers? Learn some new tricks to better your marketing, including how to capture the magic of social media marketing, in this prerecorded teleseminar!
Social media marketing, also known as web 2.0, embodies hundreds of websites that are online communities. Some of the most well known are Facebook, MySpace, and Twitter. As a fifty year-old, I was dubious of all the hype. I mean, I don’t care to know what people’s favorite color for their kids’ pjs are, if they like Barry Manilow or the Killers or if they just got a tattoo on their behind.
But as a marketer, I was interested in the difference in mindset for consumers who used these sites. Let me explain.
Formerly all we could do with our retail stores was put out a bunch of shot-gun ads hoping (praying!) someone, somewhere would see it, have a need and reward us with their business.
But what all these sites, including blogs, do is put your life, your interests, your business, onto the web in a more accessible and searchable form.
Why this is important…
The old-school of advertising was to try to draw people to us. Now they choose to be come to us. Make sense? Which would you prefer as a business person?
For example, say I like decorating my home office. I can go to Google blog search and enter “decorating my home office,” and find hundreds of people talking about that.
So what… you might be saying.
First off, if your business doesn’t come up and your competitor’s does – you lost my business. 70% of customers visit the web before ever visiting a store. Second, once you have a website, you can often go to various sites like blogs and comment about what you read. You can include links to articles you’ve written, or pictures of jobs you’ve done all for free!
I’ve used this technique personally for the past several months and have found my phone ring several times. All based on my blog.
A few key points you’ll learn in this audio:
- The difference between passive and active marketing and which is better for you.
- How to leverage the Internet and social media to build your business
- How not to be a victim of a recessionary mindset
Don’t take my word, here are a few things listeners shared with me after they are committed to do as a result:
- Finally establish a web presence.
- Change the key words for my Google Pay Per Click
- Change my marketing approach. I have probably gotten lazy because of my length of time in business, and because I have always been busy with repeat and referral business. Now is the time to go back to the basics with a new approach.
- Updating my website to encourage higher Google rankings, add links and use highly relevant keywords to do this. update my portfolio on my website. Changing my ATTITUDE! Go out and get business and not worry about the economy anymore.
- Adding a few more tags or “key words” to the meta tags. I already have a pretty good handle on that, but I feel that I can do better. Keeping a positive attitude in this changing market, not letting your contacts know how negative you may feel. Keeping up beat. Hopefully it will transpire in to more confidence from the customer into a positive experience for the bottom line.
How To Use All Your Tools To Gain Market Share
30 minute MP3 teleseminar recording
