Bob Phibbs, the Retail Doctor, presents a pre-recorded teleseminar with Joan Stewart, the Publicity Hound…
Bob Phibbs
The Retail Doctor
Joan Stewart
The Publicity Hound
How to Generate Thousands of Dollars in Free Publicity–Even in a Bad Economy
Let’s face it. Whether it’s a picture of you in front of your “Grand Opening” sign or a charity event you were involved in, getting your name in the paper is pretty exciting. Nowadays, it’s easier than ever to get your name out there thanks to blogs and social media
But what if you don’t know how to write it or approach the media? This podcast will take the mystery out of how to do it.
You will learn:
- Where to start your publicity campaign and shortcuts that will save time
- Why you can get mountains of publicity, even if you don’t have money to advertise in a newspaper or magazine, or on TV or radio
- What you should NEVER do if you want publicity in the newspaper or magazine in which you buy advertising
- The number one thing journalists and bloggers expect you to do when you contact them
- When you want the journalist to write the story, and when you can write it yourself
- How to determine if you’re an expert and what to do if you aren’t
- 3 ways to piggyback your news onto the bad economy
- 5 terrific opportunities to pitch your story
- Joan’s all-time favorite fun ways for retailers to generate publicity
- The scoop on press releases—why you must write them and the big benefit, even though journalists delete 99 out of 100 press releases
- The one thing you MUST have if you want to get onto TV
- How to recycle all the great publicity you receive and turn one media hit into three hits
- And more…
The best part of gaining publicity is that it has never been easier to get the word out. What you learn in this audio will bolster your search engine rankings as well as name recognition in your local market.
How To Generate Thousands In Free Publicity Download
1 hour MP3 teleseminar recording
Price: $39
