"OBSESSION WITH BLACK FRIDAY WILL LEAD TO 2010 BLUES WARNS RETAIL MARKETING EXPERT
- download the white paper at ZERO Cost!"

At last, a fact-based counter to the doom & gloom mentality afflicting retailers worldwide ...

Release date April 2010 by Wiley & Sons. Preorder now!

If you were expecting to hear that the economy is improving and shoppers will be opening their wallets this holiday – forget it!

Is that a new message?  Hardly!

You’ll see how, for the past TEN YEARS the media has foisted the same “doom & gloom” to retailers disguised as “new news.”

You want to arm yourself against negativity?  You must read this free white paper.

Here's just a sample of what you'll learn:

• Headlines the third week of November announcing that retailers are nervous about the holiday shopping season.
• The Monday after the Black Friday weekend, headlines will announce that there were not enough shoppers in the stores; that Black Friday sales were disappointing.
• The first week of December, headlines will announce that retailers are nervous while shoppers are waiting on the sidelines for the bargains to appear.
• The week prior to the holidays, shoppers find tremendous bargains - naturally at the expense of retailers and their bottom lines.
• Headlines will appear during the week after Christmas announcing that holiday sales have once again disappointed retailers.
• And much, much more!

The holidays are the one time of the year you must combat the doom & gloom mentality if you are a retailer.  Use these facts to share with your crew, your suppliers and your retail trade partners!

Good selling,

Bob Phibbs