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Loading ...This is an excerpt from my upcoming book, “The Retail Doctor’s Prescription to Success: Change or Die.”
A Los Angeles Times music critic shared a story ten years ago how he was riding in the car with his 7-year old. The critic put in a CD of Bach’s Brandenberg Concerto No. 5: Allegro. After it was done he asked his son what he thought of it.
He replied, “It wasn’t bad but what did it look like?” Video is altering our perception of information. (You can now see it performed on YouTube.)
While Facebook let’s you connect with people you generally already know, YouTube let’s you take your store, your products and customers to a whole new level online.
That’s because you can tell your story better with video than print. Short 2-minute videos and a YouTube account will help you get positioning for your keywords quickly and easily.
What can you do on YouTube?
-You can recycle your commercials.
-You can film store tours.
-You can instruct customers how to prepare for your product.
-You can add hundreds of videos with no cost.
Plus you get all the benefits of key word searches so Google can index them and deliver in their search results.
How to do it?
Get yourself a FLIP camera for under $200. It has a USB plug built in so after you shoot, you can plug into your Mac or PC and the software will let you download and edit. I’m sure you can find more tips doing a Google or other search about how to create videos on YouTube.
The old way was to tell people about us, now you can show us. And its very popular. YouTube delivered 5.48 billion total video streams to 89.4 million unique users March of 2009, Nielsen reported in its Video Census report.
One of the best things is that you are posting them for free and can link to your other sites like your blog, website or Facebook page for free.
What you must make sure you do: fill in the information about your video including city and state as well as your keywords and links. Finally make sure you have a title card at the front and back and a “lower third” title card across the bottom with your website so people can find you.
You can see an example of mine from the second DVD of Sales RX: The Five Parts To A Successful Sale here. Search my name and you’ll find over a dozen videos; some are from keynote speeches, some from products, some casual interviews – even my hound dog running. I want several possible ways for people to see me in different settings and so do you.
It isn’t that print is dead or CDs are passe, it’s that video has made marketing your business so much more powerful and inexpensive.
Best-selling author and speaker Bob Phibbs has helped thousands of businesses compete by using his sales approach and not discounting. His Book, You Can Compete: Double Sales Without Discounting is the backbone of thousands of businesses’ training programs because it teaches his methods for making a business successful.
Download more free tips at his website.©2009 Bob Phibbs
How long have you been blogging…your good at it.
Thanks, a couple years.