Why I’m Bob Phibbs, the Retail Doctor with a ®
In some of the glowing reviews of my new book, some writers and bloggers have called attention to the fact I am referred to throughout the book as Bob Phibbs, the Retail Doctor®.
There’s a reason, it is a registered trademark of my business, the Retail Doctor; legal counsel insisted.
When I first heard Tony Robbins nearly 20 years ago, he said you had to have your own brand. That’s when I created the Retail Doctor.
A friend suggested I try to patent or register it, “You never know when you’ll need to prove that was you.”
How right he was.
Since then I have been confused with a a cleaning company in northern California and a guy in the Europe who creates websites; both using the name Retail Doctor. And some guy has starting saying his has a program called Store Doctor -jeez.
There’s even a company that formed in the past couple years using the Retail Doctor as its name but in a different country doing retail consulting.
There’s only one Bob Phibbs, the Retail Doctor® and I’ve been it for almost twenty years.
When you’re looking for help in all facets of your small business, when you’re looking for a specialist, come to the original in the USA, the proven sales booster – Bob Phibbs, the Retail Doctor®.