Comments on: We Mean Business High On Tears – Not Results

By: We Mean Business – Missed Opportunities Still Abound « Bob Phibbs, the Retail Doctor’s Retail Sales Blog

Sat, 07 Feb 2009 21:52:10 +0000

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By: Skip Manley

Skip Manley — Sat, 17 Jan 2009 20:13:05 +0000

The facts are neither BerryElegance nor Shari’s Berries use real chocolate in their strawberries, they use the fake stuff. BerryElegance used the A&E show to further the misconception that the product could legally be called chocolate.

The business is now closed, it’s website disabled and a creditor is trying to sell the retail space and web site.

Companies advertising that they use real chocolate when they do not are the scourge of the industry and either market conditions or the FTC will eventually make them pay the price for the false advertising.

By: Lehman and A.I.G. Forgot Smith Barney - You Have To Earn It « Bob Phibbs, the Retail Doctor’s Retail Sales Blog

Wed, 17 Sep 2008 16:09:32 +0000

[...] Posts We Mean Business High On Tears – Not ResultsWe Mean Business Again Misses The ObviousLehman and A.I.G. Forgot Smith Barney – You Have To Earn [...]

By: bobphibbs

bobphibbs — Fri, 12 Sep 2008 20:06:11 +0000

*I called Amy after this post and we chatted.*

My point of this blog was not really about your business but rather the “expert” advice being given.

This post got so many hits I will be posting another review of We Mean Business this weekend to see if they got down to business metrics or continued to look more like an HGTV show.

By: Amy

Amy — Fri, 12 Sep 2008 19:36:04 +0000

I just wanted to respond on my own behalf. Not so surprising for the unreal reality of reality TV, and actually not important in the long run except for the skewed picture it paints of me personally, but left on the editing room floor are many insights that would both support and disagree with your analysis and conclusions. To blogger Dustin I would like to say, of course this store would look like Shari’s Berries, you should know as the marketing manager that Berry Elegance began as a franchise of that store. To you, Bob I would like you to know that I am neither a fool as you suggest, nor am I incapable of making a sale as it appeared on the show…I love editing! I have a strong and successful background in sales but yes, I am new to some of the aspects of owning a business and having access to the business and marketing knowledge of the “business expert” was the one thing I wanted. However, since you feel your support is actually useful, I would suggest this, come and meet me, and lets see what you’ve got.

By: Peter Townshend

Peter Townshend — Tue, 09 Sep 2008 18:48:52 +0000

Very true, it i sad to see the complete misrepresentation of how to help a business in order to get ratings. Must have been an attempt to copy some reality show with an English Chef.

I believe the best solution for these entrepreneurs isn’t gadgets, but a real plan to develop their necessary soft skills.

By: Dustin

Dustin — Tue, 09 Sep 2008 18:12:35 +0000

Nice summary of the show, and the little value add of the retail shakeup. You mentioned that Berry Elegance copied Godiva, actually they copied just about everything (except running a proper business) from Shari’s Berries.