Wednesday, March 3rd, 2010...2:58 pm
Retail Signage: The Good, the Bad and the Ugly
In my new book, the Retail Doctor’s Guide to Growing Your Business: How to Diagnose, Treat and Cure, (Wiley & Sons) I talk about the nine types of displays, what makes them different and how to use them. I’ll get around to sharing some of those tips on this blog and my Facebook Fan page.
One of the occupational hazards of being the Retail Doctor is documenting what is good and bad to share with my audiences. Today I’ll show what the world of many independents has become.
What is it about signs? They should be short, informational, welcoming and clear.
Instead we find:
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- Hangar sale sign with the pallet of air-conditioners
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- Anyone for fresh brewed soup…
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- Doors often tell us it is NOT a good place to shop.
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- Darn customers! Stop doing this!
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- We’re watching you, don’t – really – don’t
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- An annoyed manager adds plenty at the register
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- Wishy-washy signs
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- Employee sign posted where everyone can view
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- Toomanyitis – signs on top of signs
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- Plastering the exterior
If you look around you’ll see there is some creativity in retail, but it usually isn’t in the signage department. You want to stand out? Don’t give the wrong person access to your printer or a marker.
How to do proper signage? See my post later in the week.
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