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	<title>Comments on: Retail Industry Beware: Don&#8217;t Assume The Customer Wants The Cheaper Option</title>
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	<link>http://www.retaildoc.com/blog/retail-sales/cheaper</link>
	<description>Retail and Small Business Blog by Bob Phibbs</description>
	<lastBuildDate>Tue, 27 Jul 2010 12:10:15 +0000</lastBuildDate>
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		<title>By: bobphibbs</title>
		<link>http://www.retaildoc.com/blog/retail-sales/cheaper/comment-page-1#comment-719</link>
		<dc:creator>bobphibbs</dc:creator>
		<pubDate>Tue, 22 Dec 2009 13:46:07 +0000</pubDate>
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		<description>EXCELLENT point SC! I&#039;ve done the same; it&#039;s like, &quot;if you don&#039;t care enough to sell it to me then I won&#039;t buy it.&quot; Thanks!</description>
		<content:encoded><![CDATA[<p>EXCELLENT point SC! I&#8217;ve done the same; it&#8217;s like, &#8220;if you don&#8217;t care enough to sell it to me then I won&#8217;t buy it.&#8221; Thanks!</p>
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		<title>By: Sc</title>
		<link>http://www.retaildoc.com/blog/retail-sales/cheaper/comment-page-1#comment-718</link>
		<dc:creator>Sc</dc:creator>
		<pubDate>Tue, 22 Dec 2009 09:12:57 +0000</pubDate>
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		<description>A little late on the draw here (I&#039;m behind on my blog reading), but I&#039;ve noticed a related phenomenon where salespeople can&#039;t be bothered to explain why the more expensive option is better. There have been multiple instances in which I was ready, willing and able to spend significantly more than what the cheapest option cost, if I felt that the more expensive one was truly better. But when I asked the salesperson to explain the benefits of the expensive item, they either didn&#039;t know, or showed so little enthusiasm for it that I got the sense they thought I&#039;d be stupid to buy it. Sometimes, this annoys me enough that I walk out of the store without buying *anything*. Not only did they miss out on the upsell; they lost the entire sale.</description>
		<content:encoded><![CDATA[<p>A little late on the draw here (I&#8217;m behind on my blog reading), but I&#8217;ve noticed a related phenomenon where salespeople can&#8217;t be bothered to explain why the more expensive option is better. There have been multiple instances in which I was ready, willing and able to spend significantly more than what the cheapest option cost, if I felt that the more expensive one was truly better. But when I asked the salesperson to explain the benefits of the expensive item, they either didn&#8217;t know, or showed so little enthusiasm for it that I got the sense they thought I&#8217;d be stupid to buy it. Sometimes, this annoys me enough that I walk out of the store without buying *anything*. Not only did they miss out on the upsell; they lost the entire sale.</p>
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		<title>By: Retail Industry Beware: Don&#39;t Assume The Customer Wants The &#8230; Retail Marketing</title>
		<link>http://www.retaildoc.com/blog/retail-sales/cheaper/comment-page-1#comment-685</link>
		<dc:creator>Retail Industry Beware: Don&#39;t Assume The Customer Wants The &#8230; Retail Marketing</dc:creator>
		<pubDate>Sat, 12 Dec 2009 05:06:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.retaildoc.com/blog/?p=3364#comment-685</guid>
		<description>[...] here to read the rest:  Retail Industry Beware: Don&#039;t Assume The Customer Wants The &#8230;          By admin &#124; category: retail industry &#124; tags: assuming-customers, cheaper, merch, [...]</description>
		<content:encoded><![CDATA[<p>[...] here to read the rest:  Retail Industry Beware: Don&#39;t Assume The Customer Wants The &#8230;          By admin | category: retail industry | tags: assuming-customers, cheaper, merch, [...]</p>
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		<title>By: uberVU - social comments</title>
		<link>http://www.retaildoc.com/blog/retail-sales/cheaper/comment-page-1#comment-684</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Sat, 12 Dec 2009 03:48:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.retaildoc.com/blog/?p=3364#comment-684</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by TheRetailDoctor: New blog post: Retail Industry Beware: Don&#039;t Assume The Customer Wants The Cheaper Option http://bit.ly/69C452...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by TheRetailDoctor: New blog post: Retail Industry Beware: Don&#8217;t Assume The Customer Wants The Cheaper Option <a href="http://bit.ly/69C452.." rel="nofollow">http://bit.ly/69C452..</a>.</p>
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