This interview features Ben Sprecher from Incentive Targeting and I discussing how location based marketing can be used for a lot of things but if overused by anxious marketers they could spook customers to drop the whole thing. Continue reading Retail Trends 2012 Is Location Based Marketing Just A Coupon Device? »
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Retail Trends 2012 Is Location Based Marketing Just A Coupon Device?
This is part of a series of retail expert discussions from the National Retail Federation’s Big Show 2012 in New York. The goal was to have a point/counterpoint discussion of some of the hot topics in retailing. Sponsored by Alert Technologies, these dialogues allowed us to interact and help you as a C-level executive look at some of the more complex issues concerning bricks and mortar stores, their employees’ ability to serve the customer and interactions with technology.
Top Retail Trends 2012 – Who Do Your Customers Trust? The Surprising Answer
While attending the National Retail Federation’s Big Show in New York last week, I sat down with a number of experts to have a point/counterpoint discussion of some of the hot topics in retailing. Sponsored by Alert Technologies, these dialogues allowed us to interact and help you as a C-level executive look at some of the more complex issues concerning bricks and mortar stores, their employees and interactions with technology.
This interview features Paul Schottmiller from Cisco Systems and I discussing purchase influencers, staffing levels, technology and luxury boutiques. Here is the video to watch and an edited transcription below. Continue reading Top Retail Trends 2012 – Who Do Your Customers Trust? The Surprising Answer »
Retail Signage: Examples of How Not To Talk To Your Customers
As a retail speaker I’m asked to help demystify merchandising and retail signage so you can create kick-butt displays that sell. I reveal the nine types of displays, what makes them different and how to use them.
One of the occupational hazards of being the Retail Doctor is documenting what is good and bad to share with my audiences.
What is it about signs? They should be short, informational, welcoming and clear; especially in smaller retailers, regional chains and Main Street boutiques.
Instead we find ones that are confusing or meant to stop or inhibit customers which creates a negative energy in the store (click on each image to view full scale.) Continue reading Retail Signage: Examples of How Not To Talk To Your Customers »
Why and How To Do A Physical Inventory On A Shoestring Budget
Merchandise on the floor can look pretty but it is your money sitting there. While you can do an inventory of your store any time, traditionally it is the last weekend of January when your SKUs are potentially lowest.
Three reasons to perform a physical inventory:
- Counting your inventory isn’t just for insurance reasons, but a major determiner of your store’s health.
- You can get buy-in from your employees that, once completed, will mean less out-of stocks and having more of the best sellers.
- You are also bound to find items you didn’t know you even had. Continue reading Why and How To Do A Physical Inventory On A Shoestring Budget »
Where To Find Customers For Quickserve Restaurant [Retail Consultant Results: Case Study]
The Los Angeles Times called on me for several business makeovers as a retail consultant. This blog highlights one aspect from one of those business makeovers on targeted marketing for your location. This is part of a series including topics like attracting customers to your store and intense retail sales training.
The challenge
A husband and wife were looking to grow their all natural sausage sandwich sales in an upscale strip center. The owners were frustrated by the long lines at fast-food joints on either side of theirs.
The windows, walls and menu at their stylish eatery were plastered with nutritional analyses that proved the private-label links made with ground turkey, chicken, spices and cheese had less fat, than most burgers, burritos or subs. Continue reading Where To Find Customers For Quickserve Restaurant [Retail Consultant Results: Case Study] »
