(No Ratings Yet)
Loading ...
KFC got a boost on Oprah yesterday when she told people about the Free chicken offer from KFC. I went to the site to try it out but, like just about everyone else on Twitter, after installing the coupon printing program, couldn’t get it to print.
You can try to dowload the coupon at http://www.unthinkfc.com/ only until midnight tonight EST.
Frustration is showing up, just like last month’s Popeye’s chicken deal which was a special price, not “free.” 
Have these company’s CMOs run out of new ideas? And what is it with chicken driving people crazy for a product readily available? We’re not talking Pinkberry folks.
As a former CMO, you have a choice of 3 things to focus on. You want to either drive frequency, trial of product or number of items in an order.
How do giveaways that snarl traffic, add long lines to restaurants and potential violence – yes I said that, we’ll see it in the news sometime between now and the promotion’s end May 19, mark my words- add to the lustre of the brand?
But I can hear frustrated owners, we have to do SOMETHING to get them in. Maybe it will work, I hope so but do you want your brand out there with problems or success? There has to be a better way.
Franchisors are tarnishing the special value and luster of their product and brand in exchange for a quick, down & dirty boost in sales at the franchisee’s expense. A promotion should always be designed to attract, build and then retain increases in traffic and customer base for BOTH the short and long term. These companies have shown their customers the door to a cheaper alternative and sacrficed potential sales on the rest of the menu. That won’t last long in any industry.