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Loading ...How can you succeed in your holiday sales? You’ve got to be thinking ahead.
It isn’t about having enough gift wrap – though that is important.
It isn’t about making sure everyone knows where and how to change the register paper – though that too is important.
No, you need to think about who will come back for you in 2011.
So number one is to build a website so new customers can find you next year. Don’t do this yourself, hire someone – I’ve given you what’s needed in my book, The Retail Doctor’s Guide to Growing Your Business (Wiley.)
#2 is to be remarkable. That’s not adequate, that’s not OK, that means your service is so great I would crawl over glass naked to shop with you.
#3 is to build your list. That could be a physical mailing list – though that is expensive. That could be an email list or even a Facebook Fan page.
#4 is to track your numbers this holiday so you know who is doing the job. That goes for your employees, your brands and individual products.
Pay attention to these four tips now and you’ll be positioned to grow your business both this holiday season and next year.
Watch the entire three minute interview of Bob Phibbs, the Retail Doctor with Rod Kurtz, Senior Editor of Inc. magazine expand on these four points retailers can use right now.
Retail Holiday Sales Success
Bob Phibbs is the Retail Doctor, consultant, speaker and author to help any size brand or company grow their sales using his proven methods. Find out more at www.retaildoc.com
[...] This post was mentioned on Twitter by Restaurant Marketing and Becky McCray, Rhinebeck Area CoC. Rhinebeck Area CoC said: There are 4 tips for our Merchant Members that are worth looking at. nutshell: 1)create a website, at least a… http://fb.me/JSlMosPP [...]
Way to keep it simple!
However, I can’t imagine in 2010 that retailers don’t have a website? True, a lot of them are not good-looking, but are you finding that they don’t even have a website? Crazy!
Keep up the great work,
Heather
Yes Heather, I know. It constantly amazes me about the website. Even if they have one, many times they are missing keywords, not listed with Google and so are invisible to their new customers who truly want to find them!