Comments on: If You Offer Coupons, Don’t Hold Back http://www.retaildoc.com/blog/hold/ The Retail Doctor Tue, 07 Feb 2012 01:26:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: MrSmithhttp://www.retaildoc.com/blog/hold/#comment-15081 MrSmith Sat, 15 Jan 2011 15:45:03 +0000 http://www.retaildoc.com/blog/?p=4786#comment-15081 It's pretty much a no brainer. But if that business wanted to do that to themselves, it's their prerogative. Their senseless loss will be some other garage owners gain. Who might decide to value loyal customers.That's the general rule of thumb ... Acquiring a new customer is supposed to come to 5-7 times the cost of keeping an existing one. It’s pretty much a no brainer. But if that business wanted to do that to themselves, it’s their prerogative. Their senseless loss will be some other garage owners gain. Who might decide to value loyal customers.

That’s the general rule of thumb … Acquiring a new customer is supposed to come to 5-7 times the cost of keeping an existing one.

]]> By: bobphibbshttp://www.retaildoc.com/blog/hold/#comment-521 bobphibbs Fri, 04 Jun 2010 23:25:00 +0000 http://www.retaildoc.com/blog/?p=4786#comment-521 Great line Bret - they are supposed to make customers HAPPY! Both you and Phil get it - wish we had more owners understand exceptions are not where you want to be. Yes, there will always be a pushy person but no coupon should break the bank. Great line Bret – they are supposed to make customers HAPPY! Both you and Phil get it – wish we had more owners understand exceptions are not where you want to be. Yes, there will always be a pushy person but no coupon should break the bank.

]]> By: Phil Wrzesinskihttp://www.retaildoc.com/blog/hold/#comment-520 Phil Wrzesinski Fri, 04 Jun 2010 15:24:10 +0000 http://www.retaildoc.com/blog/?p=4786#comment-520 Bob, I'm also not a fan of coupons, but am using one to drive some traffic while construction surrounds our store. I echo your sentiment exactly (here's my post on it http://philstoyforum.blogspot.com/2010/05/give-em-what-they-want.html)The customers who ask what Dian asked are loyal customers - she already made a purchase - of course you honor them. And the other customers who might try to take advantage of your generosity are such a small percentage that you honor them, too, and don't worry about it.Kill 'em with kindness! Bob, I’m also not a fan of coupons, but am using one to drive some traffic while construction surrounds our store. I echo your sentiment exactly (here’s my post on it http://philstoyforum.blogspot.com/2010/05/give-em-what-they-want.html)

The customers who ask what Dian asked are loyal customers – she already made a purchase – of course you honor them. And the other customers who might try to take advantage of your generosity are such a small percentage that you honor them, too, and don’t worry about it.

Kill ‘em with kindness!

]]> By: Bret Wingerthttp://www.retaildoc.com/blog/hold/#comment-519 Bret Wingert Fri, 04 Jun 2010 15:00:22 +0000 http://www.retaildoc.com/blog/?p=4786#comment-519 BobI completely agree. We always tell our staff that coupons are supposed to make customers happy NOT make them mad. That defeats the whole purpose. We find that those customers (like the example you gave) who stretch the rules (expired deals, want different products, etc are a very smally percentage (< 5%) so we do not create a whole set of rules to deal with them. In fact, we only offer coupons or specials when there can be very few rules or restrictions. If it is too complicated then we do not do it. Bob

I completely agree. We always tell our staff that coupons are supposed to make customers happy NOT make them mad. That defeats the whole purpose. We find that those customers (like the example you gave) who stretch the rules (expired deals, want different products, etc are a very smally percentage (< 5%) so we do not create a whole set of rules to deal with them. In fact, we only offer coupons or specials when there can be very few rules or restrictions. If it is too complicated then we do not do it.

]]> By: Tweets that mention If You Offer Coupons, Don’t Hold Back | Bob Phibbs, the Retail Doctor® blog at Retaildoc.com -- Topsy.comhttp://www.retaildoc.com/blog/hold/#comment-518 Tweets that mention If You Offer Coupons, Don’t Hold Back | Bob Phibbs, the Retail Doctor® blog at Retaildoc.com -- Topsy.com Fri, 04 Jun 2010 14:11:50 +0000 http://www.retaildoc.com/blog/?p=4786#comment-518 [...] This post was mentioned on Twitter by BobPhibbs,RetailDoc, Christopher Krohn. Christopher Krohn said: Solid #Retail advice, as usual, this time on #coupon #promotion RT @TheRetailDoctor If You Offer Coupons, Don't Hold Back http://ow.ly/1U4AD [...] [...] This post was mentioned on Twitter by BobPhibbs,RetailDoc, Christopher Krohn. Christopher Krohn said: Solid #Retail advice, as usual, this time on #coupon #promotion RT @TheRetailDoctor If You Offer Coupons, Don't Hold Back http://ow.ly/1U4AD [...]

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