http://www.retaildoc.com/blog/devil/ The Retail Doctor Tue, 07 Feb 2012 01:26:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.retaildoc.com/blog/devil/#comment-259 Dave Hamel Tue, 01 Sep 2009 19:05:42 +0000 http://www.retaildoc.com/blog/?p=2833#comment-259 Interesting article about an interesting battle that applies to a lot of retail categories. There are other examples of the little guy beating the big guy, and a question always exists about whether or how the big guy should respond. California must have felt some impact from the Las Vegas pitch, otherwise it just gave Las Vegas some free awareness by including the Nevada campaign in its response. Or maybe, as is the case with some companies, California legislators just felt compelled to respond because their egos got the better of them. Great debate for business, Bob: respond or not. Interesting article about an interesting battle that applies to a lot of retail categories. There are other examples of the little guy beating the big guy, and a question always exists about whether or how the big guy should respond. California must have felt some impact from the Las Vegas pitch, otherwise it just gave Las Vegas some free awareness by including the Nevada campaign in its response. Or maybe, as is the case with some companies, California legislators just felt compelled to respond because their egos got the better of them. Great debate for business, Bob: respond or not.

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