Comments on: Retail Sales Stupidity: Coupons and Discounts http://www.retaildoc.com/blog/coupons/ The Retail Doctor Tue, 07 Feb 2012 01:26:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: bobphibbshttp://www.retaildoc.com/blog/coupons/#comment-307 bobphibbs Wed, 18 Nov 2009 17:41:18 +0000 http://www.retaildoc.com/blog/?p=2615#comment-307 Great news Phil! Spread the word, discounts don't = $ in the bank but $ out of your pocket! Great news Phil! Spread the word, discounts don’t = $ in the bank but $ out of your pocket!

]]> By: Phil Wrzesinskihttp://www.retaildoc.com/blog/coupons/#comment-306 Phil Wrzesinski Wed, 18 Nov 2009 17:28:40 +0000 http://www.retaildoc.com/blog/?p=2615#comment-306 Bob, Your advice is so true. I finally did the math on a coupon I have regularly sent out in November.Taking a look purely at profit, I realized that I could take a 40% drop in top line sales in November and still make the EXACT SAME PROFIT in dollars without the coupon.I know the coupon brought in traffic, but not that much. I dropped the coupon this year and although sales were down the first week of the month, they are back up to and above normal. I expect at worst I'll be down 3-5% in sales and up huge in profits! Bob,
Your advice is so true. I finally did the math on a coupon I have regularly sent out in November.

Taking a look purely at profit, I realized that I could take a 40% drop in top line sales in November and still make the EXACT SAME PROFIT in dollars without the coupon.

I know the coupon brought in traffic, but not that much. I dropped the coupon this year and although sales were down the first week of the month, they are back up to and above normal. I expect at worst I’ll be down 3-5% in sales and up huge in profits!

]]> By: uberVU - social commentshttp://www.retaildoc.com/blog/coupons/#comment-305 uberVU - social comments Wed, 18 Nov 2009 02:01:55 +0000 http://www.retaildoc.com/blog/?p=2615#comment-305 <strong>Social comments and analytics for this post...</strong>This post was mentioned on Twitter by TheRetailDoctor: New blog post: Retail Sales Stupidity: Coupons and Discounts http://www.retaildoc.com/blog/marketing/coupons... Social comments and analytics for this post…

This post was mentioned on Twitter by TheRetailDoctor: New blog post: Retail Sales Stupidity: Coupons and Discounts http://www.retaildoc.com/blog/marketing/coupons...

]]> By: Tweets that mention Retail Sales Stupidity: Coupons and Discounts | Bob Phibbs, the Retail Doctor® blog at Retaildoc.com -- Topsy.comhttp://www.retaildoc.com/blog/coupons/#comment-304 Tweets that mention Retail Sales Stupidity: Coupons and Discounts | Bob Phibbs, the Retail Doctor® blog at Retaildoc.com -- Topsy.com Tue, 17 Nov 2009 16:04:22 +0000 http://www.retaildoc.com/blog/?p=2615#comment-304 [...] This post was mentioned on Twitter by BobPhibbs, BobPhibbs. BobPhibbs said: New blog post: Retail Sales Stupidity: Coupons and Discounts http://www.retaildoc.com/blog/marketing/coupons [...] [...] This post was mentioned on Twitter by BobPhibbs, BobPhibbs. BobPhibbs said: New blog post: Retail Sales Stupidity: Coupons and Discounts http://www.retaildoc.com/blog/marketing/coupons [...]

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