Comments on: Starbucks Marketing Via Taste Tests: Crazy Like A Fox http://www.retaildoc.com/blog/coffee/ The Retail Doctor Fri, 04 May 2012 19:07:55 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Doug Stephens http://www.retaildoc.com/blog/coffee/#comment-269 Doug Stephens Wed, 30 Sep 2009 20:45:34 +0000 http://www.retaildoc.com/blog/?p=3027#comment-269 Bob, According to market data, the instant market is actually quite small in the US and Canada. (I believe about 10% of the total market for coffee). In the UK however, the majority of coffee sold is instant. So, it's believed that while Starbucks might pick up a little share in North America with an instant offering, the real prize is a huge potential gain in the UK. Good article- thanks Doug Stephens Retail Prophet Consulting Bob,
According to market data, the instant market is actually quite small in the US and Canada. (I believe about 10% of the total market for coffee).

In the UK however, the majority of coffee sold is instant. So, it’s believed that while Starbucks might pick up a little share in North America with an instant offering, the real prize is a huge potential gain in the UK.

Good article- thanks

Doug Stephens
Retail Prophet Consulting

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