Even the Verizon stores are making customers think they are going out of business with these signs posted in Manhattan. When all you can offer is cheaper, cheaper, cheaper, you’re no better than Vegas hookers.
Five minute interview of Bob Phibbs, the Retail Doctor on MSNBC by Rod Kurtz, Senior Editor of Inc. magazine on Phibbs four points retailers can use right now to alter holiday sales and get ready for 2009.
Is it all just people looking for opportunity? And if so, is there a greater need? I think so. Don’t get me wrong, I believe in capitalism but we’re being yanked here folks. If you have a practice of looking the other way when it comes to salespeople discounting, here’s my advice: High volume didn’t cover a wealth of sins in the 80’s and it doesn’t in 2008.
It’s like 50% off was the new 20% off. At that point, why don’t you just say, “Can you get this crap out of here for us?”
Did you see the Dodge truck sale on TV during September? 40% off. They will never be able to establish value of $35,000 when we’ve seen them all go down to $20,000.
Regulars will look past the dirt, the pieces of leftover Valentine’s decorations, yellowing tape on the windows, broken or cracked counters, etc. and wait for your employee to wait on them. But new customers will take notice. After all, they were attracted by something – your clever ads, your mailers, your sponsorship of the local charity, etc.
(This post is not meant to pick on any one candidate or party but illustrate a business point.) They are already talking about an Obama victory and outlining his strategy: Obama kept one message. His team met each day to brainstorm how else they could drive home the message “the change we need.” McCain [...]
Oh yes, a store tour doesn’t have to add much time but it does cement trust and with that, you can build larger sales and more loyal customers. It isn’t myth or legend – it’s fact.
This scenario is being played out equally across the country from the big-box, to the department stores like Macys and into the premium boutiques.
My message to all retailers is simple: don’t invite people to a party that’s no good. Marketing got her in, but the lack of sales people drove her out. It’s not the economy that’s failing us, it’s store management.
This scenario is being played out equally across the country from the big-box, to the department stores like Macys and into the premium boutiques.
My message to all retailers is simple: don’t invite people to a party that’s no good. Marketing got her in, but the lack of sales people drove her out. It’s not the economy that’s failing us, it’s store management.
The crucial lesson We Mean Business needs to point out is the hard stuff – changing a business mindset. All the Dell computers in the world won’t make a business profitable and if you can’t make the owner understand that – it is your fault Bill Rensic . Tactics that make an owner feel stupid or incompetent can only get you so far and often backfire. Missed opportunity: reality check.
