Forget the bumbling way they look at corporate. Forget the damage to the brand. What about the salesmen and women working there trying to feed their families? Here are my five tips:
The trick in growing retail sales is finding a way to provide enough sales training that your employees can move merch by adopting the very best traits of a friend. When they don’t they make the customer wary and uneasy- just like a stranger.
How do we know what someone can or will afford? In a previous post about posting a sign over the merch and drawing customers, I warned that it could lead to lower sales. In essence we’d be assuming customers want the cheaper option. I also wrote about the $30 red shirt that led to a several thousand dollar sale too. The old adage assume means you make an ass out of me may be applicable.
Oftentimes when we playback what went on during the sale we find it is a clash between personalities that causes customers to not buy from us, not the lack of need for your products.
