This is part two of the business makeover of Black Horse Farms that I began at the end of January; read part 1 here.
Before the business makeover, the store had energy efficient-fluorescent lighting in the ceiling, walls covered with original rough-sawn pine, dark counters and fixtures, dirty window shades and a floor that looked like cattle had come and gone.
To enhance the shopping experience for their customers, many who come up from New York City on the weekends, we had to make the store cleaner, brighter and more enjoyable.
Remember: you attract customers first by the way your store looks. Continue reading Prepare Your Store To Attract Customers And Keep Them Coming Back »