That negative energy starts to define who they are. It becomes their buffer against the real world that includes ups and downs, struggles and triumphs; it becomes their loser’s limp to allow themselves not to change. It makes for a downward cycle of low self-esteem (often masked with cynicism,) high turnover of employees, low profits for the business, and a miserable shopping experience for customers.

When a customer thinks they can’t afford it, when the wife says “you better think about it,” when the customer selects a product that won’t do what they want – that is when your retail sales training makes the difference.

We cannot give power over our future to this incessant fear. Otherwise, we end up looking to our feet instead of the stars.