Instead of discounting your merch, try arranging items by price this week and see how much interest they get. Then train your staff to combine, add-on and suggest alternatives to make this holiday season a happy holiday; not a miserable New Year when the true cost of your discounting reveals an unprofitable month.
As new stores have opened over the past several years, they have upped the bar, and although your store may still be completely functional, you may be turning off potential customers without knowing. Here are 5 questions you need to ask yourself to see if your store needs a redesign.
In preparation for a speech, I spent a lot of time studying toy stores; how they look, how they display, where they’re located. One thing that sticks out though is how so many load their stores with merchandise that they love then stack it altogether, gobs of individual products face out, just like the big [...]
A recent article in the WSJ, Retailers Cut Back on Variety, Once the Spice of Marketing talked about how all the largest chains are reducing choices for consumers. “Pharmacy chain Walgreen Co. is cutting the types of superglues it carries to 11 from 25. Wal-Mart Stores Inc. has decided that 24 different tape measures is [...]
Don’t put your windows on “set and forget.”
And here’s the point of this post: it is the boutique operators who will bring us out of the recession. They are the ones who are truly the merchants looking to wow us with new products. They are the ones on the pulse of America. They are where you should be shopping. Contrast the latest trends Jockey reported to your local Macy’s, Lord & Taylor and other mid to upper tier stores where all you’ll see displayed face-out will be a sign, “25% off Jockey” with a mountain of white.
