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Retail Store Tour – What Your Luxury Customers Are Missing

My watch had stopped working so I took it to a jewelry store.  As I entered, the guy asked the usual. The tired. The boring, “Can I help you, sir?”
“I need a new watch battery I think.”
“Right over here.”

I went over to a small Continue reading Retail Store Tour – What Your Luxury Customers Are Missing »

Your Luxury Retail Brand Is Memorable; Why Not Your Sales Professionals?

Retail is separating into two camps: high priced luxury brands that give high-touch, personalized service and no-touch, stack-it-high-and-let-it-fly discounters.

Discounters are seen as no-frills, no service stores where customers only return Continue reading Your Luxury Retail Brand Is Memorable; Why Not Your Sales Professionals? »