Wednesday, May 6th, 2009
Free KFC Chicken: Desperate Giveaway or Smart Marketing
As a former CMO you have a choice of three things to focus on. You either want to either drive frequency, trial of product or number of items in an order.
Entries Tagged as 'franchising'
Saturday, April 25th, 2009
Popeye’s Chicken Runs Out Of Chicken, Guts
Just last week we saw Amazonfail where “someone” mysteriously removed gay and health titles from Amazon.com. Then Domino’s in Conover, NC with the employees boasting on camera how they put food up various parts of their body and then serve it. Now comes the spectacle of franchisees not buying enough chicken to support a major ad campaign.
