Bob Phibbs, the Retail Doctor® blog at Retaildoc.com

Your employees are hurting themselves and faced with debt. They identify with anyone looking for a deal. They already feel you are making boat loads of money off them. They don’t know how to sell to begin with so if someone will like them for giving them a “deal,” they’ll do it. That can kill your profits

Does all of this sound too familiar? It should – its an easy story to tell every year at this time of the year. That won’t stop any number of news sources from touting the “aggressive discounts needed to lure customers this holiday season.”