Monday, June 23rd, 2008
Starbucks At A Crossroads
As reported in the London Observer today, Starbucks CEO Howard Schultz acknowledged recently that the company has lost its “edge” after moving from a culture of entrepreneurship and creativity to one of bureaucracy. Schultz is proposing a number of changes. A decade ago, the company had just over 1,000 outlets. As it expanded, there seemed [...]
