Here’s a clip from my recent appearance on MSNBC’s Your Business. If you’re an MSN site member, please watch the clip and vote/comment on it. Among other topics, we talk about the importance of word-of-mouth marketing. Business Answers: Cost-effective marketing Bob Phibbs, founder of the consulting firm The Retail Doctor, and Phil Town, author [...]
Just because CNN and the rest of the media can’t put the big red R on the news, and the oil prices continue to bubble upwards and the stock market remains a roller coaster – people are still shopping. What would happen if we had a recession and nobody covered it? Would it still happen?
This was the headline in AdAge this week “Weight Watchers, Jenny Craig Suffer as Consumers Have Less Money to Spend on Losing Weight.” It went on to say, ”As gas and commodity prices rise, consumers are finding themselves with fewer spare dollars to reduce their spare tires. As a result, marketers of organized diet programs [...]
