Why Hire Me?

Because I have the tools you can use immediately so you'll make more profit and enjoy the game of running a successful business.

Read any trade paper, newspaper, or Internet source and you are sure to hear the news that business all over is hurting in a variety of sectors. If you are organizing a convention, managing in-house education programs or running your own business you have two choices. One, listen to the naysayers, cut back on training, stop promoting your organization, wait for things to somehow get better and commiserate with everyone you can. Or you can choose to use this time to retrain your employees, focus your goals and market your business better than ever before.

I work with winners who choose the latter.

Frequently, I work with independents that are trying to beat the big chains. Whether it is Wal-Mart, Starbucks, Home Depot or GAP, a chain's biggest advantage over most independents is consistent standards. Customers know exactly what to expect: a known product, a clean environment and a familiar layout.

You can't just wait for the big guy to stumble so your customers come back to you. Big-boxes rarely trip up that bad.

In order to compete you have to clean up your act, prepare your facility, train your salespeople to be personable, create an identity that is an integral part of your community and creatively market it. Don't worry, if you want to change, I can teach you.

As the Retail Doctor, I have spent my life bettering businesses and wrote the book on how to compete. My efforts have doubled sales for numerous specialty retail, hospitality and restaurant businesses. I offer tools to retailers who are struggling and to those who want to do even better.

As a speaker, I give an inspiring presentation by relating stories to help small business owners succeed. I make sure business owners know it is all about their four walls, not who moved in down the street. I show the processes I use to make decisions giving them tools they can use immediately. I can customize my program for your trade organization, association, alliance or regional sales meeting.

Thousands of people around the world wish they could have the guts to own their own business. My mission is to help the little guy succeed against the big guys so Main St. survives.

When you're ready to change for the better, call me; the Retail Doctor makes house calls (562) 260-2266 or contact me.