Bob Phibbs Biography

About Bob Phibbs, The Retail Doctor

You know how businesses always say they need more customers? I help people with that.

Business Strategy and Marketing Expert

Bob Phibbs, the Retail Doctor®, has helped thousands of businesses in every major industry, including hospitality, manufacturing, service, restaurant and retail. He is a nationally recognized retail expert on business strategy, customer service, sales, and marketing.  With over thirty years experience beginning in the trenches of retail and extending to senior management positions, he has been a corporate officer, franchisor and entrepreneur. His presentations are designed to provide practical information in a fun and re-memorable format, earning raving fans along the way.

Phibbs mission is to get those working in retail to approach customers with an open heart, to engage customers’ senses and deliver an exceptional experience. No matter how long an employee works retail, if they can master the skills to engage, build rapport and make a sale, they can go on to do just about anything.

Retail Speaker and Retail Consultant

In 1994, Bob started his own consulting company, The Retail Doctor, with a mission to provide training and inspiration to small and medium sized independent businesses — and teach them how to successfully compete in today’s retail environment.

As a member of the National Speaker’s Association (NSA), Phibbs regularly addresses business organizations, corporations, and business conferences.

Bob’s aggressive, comprehensive ideas and best practices has proved successful in helping firms of all types and sizes. 

Bob’s passion and enthusiasm are hallmarks of his presentation skills. He has consulted for, and given presentations, to some of the country’s best-known retail brands, including Brother, Caswell-Massey, Hunter Douglas, LEGO, Lumber Liquidators, OMEGA, Yamaha, and Vera Bradley.

One of Phibbs’ most publicized successes was his association with an independent coffee house where sales had slipped for years after Starbucks opened ten blocks away. When a second Starbucks opened just seventy-five feet from the store, the Retail Doctor® arrived to overhaul the operation. Sales rose a dramatic 50 percent over that record year and an additional 40 percent the following year. From that success, Bob drank up the next big trend helping It’s A Grind Coffee, a startup, first as COO and then as CMO. Along the way, they grew to over 125 franchised locations nationwide, created a lot of buzz as the featured coffeehouse on ShowTime’s Weeds and helped make it the second-fastest growing company in Los Angeles County two years running. He was also a partner in growing the Hunter Douglas elite Gallery dealers program across the US.

Celebrity Media Guest and Author

A frequent guest on MSNBC and Fox, he and his work have been featured in Entrepreneur magazine, the Wall Street Journal and the New York Times. In addition, Phibbs provides business makeovers for the Los Angeles Times. His award-winning book, You Can Compete was the backbone of Do-It-Best hardware’s How-to-Beat-the-Big-Box kit for their 4100 stores. His latest book, The Retail Doctor’s Guide to Growing Your Business from Wiley & Sons is available in bookstores or online.

Phibbs is working currently to bring his vast knowledge of retail sales training online using the latest virtual training platform.

Phibbs was instrumental in bringing Lemonade Day, a national program to Greene County, NY in 2010. The program teaches kids grades 2-9 about entrepreneurism using the age-old lemonade stand as a model for teaching about marketing, pricing, banking, saving and giving back to charity.


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