"It isn't that the big will overtake the small
It's the creative that will devour the passive"™
The Retail Doctor® on News-Talk 1480 WHBC
Every Tuesday morning Fred, Pam and I discuss what small business can do to grow sales - especially in a recovering economy. You can also listen live every Tuesday at 6:50am EST on the web at WHBC. I post the segments within 24 hours of airing if you miss any.
Feb. 23, 2010
Educating while you sell helps consumers. Learn all about coffee too on this segment.
Attitude determines altitude. What other choice do you have but expect the best. Either you think you can succeed or not. We continue to hold onto negative engery which limits our choices. Its your choice to look at your feet or up at the sky.
If you have a business where there are deadlines or orders are dependent on others to do their job, never wait for the customer to contact you. Be proactive and tell them you’ve checked on an order and tell them it is “6 weeks out “if it is 4. You’ll be a hero if it arrives at 5.
Market by calling your competitor the devil and you can appear the angel. I discuss the new California commercial response to Nevada's trying to steal business ads.
Employees are dealing with survivor's guilt which means they are prejudging customers as to whether they can afford something or not which is very dangerous to your profitability.
Hagglers. We've all read about them and people are doing it more. Unless you have trained your crew how to deal with them, you could be losing the sale.
Our dealers are still raving about our July event- especially your presentation. Several of our dealers put your advice into practice, and-guess what-they saw an almost immediate improvement in their business and employee morale.
- Shirley H., Brother International
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The 5 Parts to a Successful Sale
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